About Liz
Liz was born in Mexico City and immigrated to Canada at 5 years old. Her family lived in a motel and then a 2-bedroom apartment with 6 people. As a child, she felt financial shame and stress which led to constant anxiety attacks as a teenager. Liz was terrified about the cost of living and tuition as she prepared for university.
She then discovered personal finance blogs and started applying what she learned. She worked multiple jobs, started side-hustles, paid herself first and invested. By 26, she had paid for her university tuition, traveled to over 20 countries, bought a house and had a 6-figure net worth. She quit her government job in 2018 and ran Ambitious Adulting full-time, teaching other Canadian millennials how to confidently manage their own money.
Liz runs events, workshops, courses and speaks at corporate events. She also partners with financial institutions to create engaging content for Canadians. She is active on social media with over 50,000 followers across platforms.
She’s been featured in BNN Bloomberg, Moneysense, CBC, The Hamilton Spectator, The Globe and Mail and more! In 2019, she hosted her own show about personal finances on Cable 14 called… Ambitious Adulting.
media mentions
Liz is a “millennial money expert” who shares personal finance and side-hustle tips. She’s been featured in media outlets across Canada and the USA.
2025
- CBC – Why some young people are investing based on vibes, not research
- Mortgage Professionals America – Young Canadians let emotions drive investment decisions
- BNN Bloomberg – Trading on “vibes”, how younger generations learn finance
2021 and before
2021
- Globe and Mail – Forget the bank of mom and dad
- Miss Findependent Podcast– Ambitious Adulting
- The Budget Bitch Podcast- January 2021 (How to set up your finances)
- Ratehub (Real Money Talk)- Money lessons from first-generation Canadians with Liz Enriquez
- The Financial Classroom – Starting Your Own Side Hustle
2020
- Tea with Tash – Spilling the Ambitious Tea
- Global News- Coronavirus: Millennials facing second financial crisis in 2 decades
- Globe and Mail – Millennials share their top three overrated personal finance tips
- We Did It Podcast – Sidehustles and Financial Freedom
- Build with Joy – How to start a side-hustle on a budget
- Be Latina – Side Hustle Summit
- Yo Quiero Dinero Podcast – Step up your side hustle
- LowestRates –How COVID-19 will impact Canadian homebuying
- RateHub podcast– Everyday we’re (Side) Hustlin’
- VALERIE LAVIGNE LIFE- SUCCESSFUL STRATEGIES FOR MONEY MANAGEMENT & ROCKING YOUR SIDE HUSTLE
- Quirk Money – How I saved $100,00 by the time I was 26
2019
2019
- Real Money Talk- Podcast Guest (about side-hustling)
- BNN Bloomberg – Beyond ditching avocado toast, young Canadians eye proactive ways to pay off debt
- Apartment Therapy – 5 Money Lessons You Can Learn From People Who Bought Their Own Homes in Their 20s
- Smarter Loans – The Pros and Cons of Putting 20% Down on a House
- Smarter Loans-Buying a House as a Single Lady at Age 24
- Highley Invested- podcast guest
2018 and before
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2018
- Broad Conversations Episode 2018-01-17
- Marriage Kids and Money Why Entrepreneurs Should NOT Focus on Building A Personal Brand feat. Guy Kawasaki (and Liz Enriquez)
- Smart Woman Blog How I Travelled For 4 Months On A Student Budget
- The Personal Finance Show with Beau Humphreys (Podcast Episode 58)
- Flight and Scarlet 6 Tips on How to Invest for Beginners
- Burn your Mortgage with Sean Cooper Women in Real Estate
- Paper & Coin How to make money in the gig economy
- Paper & Coin How Minimalism Can Help Reduce Financial Stress
- Paper & Coin How to Make Extra Money with a Side Hustle
2017
MoneySense A small TFSA with way too many funds
- McMaster University McMaster Alumni Newsletter, Featured Alumni
- CBC Hamilton Unemployment rate drops in Hamilton in 2017
- CBC Hamilton How long will my mosaic neighbourhood last?
- The Hamilton Spectator Working in Hamilton: Precarious employment takes a toll on millennials
- The Hamilton Spectator Building a lasting future in Hamilton
- People of Hamilton ADVANCING WOMEN IN THE SKILLED TRADES
- Hamilton Hive Top 5: Things YPs Need to Know About the Hamilton Labour Market
- The Starfish Liz Enriquez is cleaning up Hamilton, Ontario
Corporate Partners & Sponsors
Contact Liz’s team: info @ ambitiousadulting.com for a partnership.
Ambitious Adulting has worked with these brands (and more) to promote financial literacy across Canada:
